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10+ Years | Designing Enterprise & Consumer Digital Experiences

Designer

Product

Digital

Hello! My name is Poonam. I design intuitive digital products through research and strategy that balance user needs with product and business goals.

About me

With more than a decade of experience across UX, branding, and communication design, I bring a multidisciplinary lens to product design. I combine user research, strategic thinking, and visual design to create intuitive digital experiences aligned with business goals.

UX/UI
Design

Building impactful digital solutions that deliver measurable results and drive business value

UX
Strategy

Building impactful digital solutions that deliver measurable results and drive business value

Research &
Analysis

Building impactful digital solutions that deliver measurable results and drive business value

Project 
Management

Building impactful digital solutions that deliver measurable results and drive business value

Generative
AI for UX

Building impactful digital solutions that deliver measurable results and drive business value

SEO
Focused

Building impactful digital solutions that deliver measurable results and drive business value

SEO
Focused

Building impactful digital solutions that deliver measurable results and drive business value

Capabilities

UX/UI
Design

Building impactful digital solutions that deliver measurable results and drive business value

Research
& Analysis

Leveraging

analytics and research to create data based solutions

for the users

UX
Strategy

Strategizing product and business goals for successful outcomes

Generative AI
for UX

Leveraging AI tools to enhance digital product usability

Brand
Strategy

Building impactful digital solutions that deliver measurable results and drive business value

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Enhancing user experience
to empower teams and
business growth

Redesigning internal team website for improved client engagement and business growth

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Reimagining COTS Data Management processes for Solution Architects

An internal tool designed to streamline COTS data access to boost operational efficiency

Writings on Design

UX • AI • Strategy

Designing Beyond Borders: AI-based UX for the UAE’s Upscale Sectors

Essential UX Considerations When Designing AI-Powered Experiences in the UAE

UX • SEO • GEO

SEO vs GEO: Understanding Search Visibility for UX Designers

What UX designers need to know about search in the AI era

Case studies

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Self-Initiated Case Study

​Reimagining the luxury recommerce experience

Helping buyers and sellers navigate authenticated pre-owned luxury with confidence

Testimonials

Poonam is very creative front end designer. She worked very closely with development team to plan and design the front end of this application. Not only the look and feel but she covered each and every aspect related to adhering corporate guidelines, reviewing and helping team with suggestions to change. She is available when needed and is extremely prompt. I have enjoyed working with her for over a year now and learnt a lot about aesthetics and how every single detail matters.

Smrati Tiwari

Project Manager, Capgemini

Poonam is one of the most creative yet exceptionally organized thinker that I have ever worked with. Also, a great team player who is always loyal to her work. She has high-quality creative skills, project management skills, and understands personal goals and challenges. Having worked with her on numerous projects, I know that she is the best to create happy clients all around her. You have to believe in her and she will deliver the best to you. Glad to have met you and worked with you.

Atul Deshmukh

Design Manager, Capgemini

Poonam worked as the sole UI/UX designer for two of the projects which was managed by me. One of them was a critical application and it suffered from a poor design and user interface. She grasped the working of the entire application in just a few sessions, followed by a pleasant surprise as the new designs from Poonam gave a complete makeover to the application and the interface design was really awesome. The designs were very well received by all stakeholders.

Vijay Venkateshwaran

Senior Business Analyst, Capgemini

I have had the pleasure to work with her directly in our Communication team where she was our Lead Designer. She has single-handedly managed all design requests for European sub-continent from India. She understands the requirements well, adds her own ideas, suggests changes and makes sure every output is top notch. She is extremely courteous, confident and respects deadlines. With her insatiable thirst for knowledge, Poonam surely has the best coming her way!

Oindrila Mukherjee

Director Corporate Communications, Morgan Stanley

I have known and worked with Poonam for 8 years, and can vouch that she is a thorough professional, and a perfectionist in her area of expertise! Her high-quality work is well coupled with her sensitivity towards stakeholder priorities and expectations. Poonam has excellent communication skills, and also displays great project management skills. Extremely dedicated and always eager to learn new things! Poonam is the perfect embodiment of a professional who loves her craft.

Jiksy Danny

Engagement Manager, Capgemini

Let’s talk design

Ready to collaborate? Let’s make it happen.

  • LinkedIn
  • Medium
  • Behance
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