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Hello! I'm Poonam. I design intuitive digital products by turning complexity into seamless experiences that drive measurable outcomes.

10+ Years | Designing Enterprise & Consumer Digital Experiences

Product

Designer

Digital

About me

I turn complexity into clarity through product design by creating intuitive experiences that drive usability, engagement and impact. An experienced Product Designer with over a decade of multidisciplinary design experience across enterprise UX, e-commerce, branding and communication design.

UX/UI
Design

Building impactful digital solutions that deliver measurable results and drive business value

UX
Strategy

Building impactful digital solutions that deliver measurable results and drive business value

Research &
Analysis

Building impactful digital solutions that deliver measurable results and drive business value

Designing
with AI

Building impactful digital solutions that deliver measurable results and drive business value

SEO
Focused

Building impactful digital solutions that deliver measurable results and drive business value

Capabilities

Enterprise & E-commerce UX

I design intuitive enterprise and e-commerce  experiences that simplify user journeys

UX Research & Strategic Design

I combine user research, insights and strategic thinking to solve complex user problems

Communication
& Visual Design

I design engaging visual communication that delivers clarity, aesthetics, and impact

Designing with AI-Based Tools

I integrate AI to accelerate exploration and design workflows while keeping human context at the core

Brand
Strategy

Building impactful digital solutions that deliver measurable results and drive business value

Writings on Design

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UX • AI • Strategy

Designing Beyond Borders: AI-based UX for the UAE’s Upscale Sectors

How to Craft AI-Driven UX for the UAE’s Premium Market

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UX • SEO • GEO

SEO vs GEO: Understanding Search Visibility for UX Designers

What UX designers need to know about search in the AI era

Testimonials

Poonam is very creative front end designer. She worked very closely with development team to plan and design the front end of this application. Not only the look and feel but she covered each and every aspect related to adhering corporate guidelines, reviewing and helping team with suggestions to change. She is available when needed and is extremely prompt. I have enjoyed working with her for over a year now and learnt a lot about aesthetics and how every single detail matters.

Smrati Tiwari

Project Manager, Capgemini

I have had the pleasure to work with her directly in our Communication team where she was our Lead Designer. She has single-handedly managed all design requests for European sub-continent from India. She understands the requirements well, adds her own ideas, suggests changes and makes sure every output is top notch. She is extremely courteous, confident and respects deadlines. With her insatiable thirst for knowledge, Poonam surely has the best coming her way!

Oindrila Mukherjee

Director, Corporate Communications, Morgan Stanley

Poonam worked as the sole UI/UX designer for two of the projects which was managed by me. One of them was a critical application and it suffered from a poor design and user interface. She grasped the working of the entire application in just a few sessions, followed by a pleasant surprise as the new designs from Poonam gave a complete makeover to the application and the interface design was really awesome. The designs were very well received by all stakeholders.

Vijay Venkateshwaran

Senior Business Analyst, Capgemini

I have known and worked with Poonam for 8 years, and can vouch that she is a thorough professional, and a perfectionist in her area of expertise! Her high-quality work is well coupled with her sensitivity towards stakeholder priorities and expectations. Poonam has excellent communication skills, and also displays great project management skills. Extremely dedicated and always eager to learn new things! Poonam is the perfect embodiment of a professional who loves her craft.

Jiksy Danny

Engagement Manager, Capgemini

Poonam is one of the most creative yet exceptionally organized thinker that I have ever worked with. Also, a great team player who is always loyal to her work. She has high-quality creative skills, project management skills, and understands personal goals and challenges. Having worked with her on numerous projects, I know that she is the best to create happy clients all around her. You have to believe in her and she will deliver the best to you. Glad to have met you and worked with you.

Atul Deshmukh

Design Manager, Capgemini

Case studies

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Independent Case Study

​Reimagining the luxury recommerce experience

Helping buyers and sellers navigate authenticated pre-owned luxury with confidence

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Enhancing user experience
to empower teams and
business growth

Redesigning internal team website for improved client engagement and business growth

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Reimagining COTS Data Management processes for Solution Architects

An internal tool designed to streamline COTS data access to boost operational efficiency

Let’s talk design

Ready to collaborate? Let’s make it happen.

  • LinkedIn
  • Medium
  • Behance
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